Ig Nobel Prizes 2010: Oil and Water Mixing, Preventing Winter Falls, Fellatio in Fruit Bats, Rollercoaster Asthma, Whale Snot and Swearing as a Response to Pain, Among Others, Awarded

Ig Nobel Prizes 2010

Chemistry: Eric Adams of MIT, Scott Socolofsky of Texas A&M University, Stephen Masutani of the University of Hawaii, and BP [British Petroleum], for disproving the old belief that oil and water don’t mix.
Review of Deep Oil Spill Modeling Activity Supported by the Deep Spill JIP and Offshore Operator’s Committee, Final Report, Eric Adams and Scott Socolofsky, 2005.

Physics: Lianne Parkin, Sheila Williams, and Patricia Priest of the University of Otago, New Zealand, for demonstrating that, on icy footpaths in wintertime, people slip and fall less often if they wear socks on the outside of their shoes.
Preventing Winter Falls: A Randomised Controlled Trial of a Novel Intervention, Lianne Parkin, Sheila Williams, and Patricia Priest, New Zealand Medical Journal, vol. 122, 2009, pp. 31-8.

Biology: Libiao Zhang, Min Tan, Guangjian Zhu, Jianping Ye, Tiyu Hong, Shanyi Zhou, and Shuyi Zhang of China, and Gareth Jones of the University of Bristol, UK, for scientifically documenting fellatio in fruit bats.
Fellatio by Fruit Bats Prolongs Copulation Time, Min Tan, Gareth Jones, Guangjian Zhu, Jianping Ye, Tiyu Hong, Shanyi Zhou, Shuyi Zhang and Libiao Zhang, PLoS ONE, vol. 4, no. 10, e7595.

Medicine: Simon Rietveld of the University of Amsterdam, The Netherlands, and Ilja van Beest of Tilburg University, The Netherlands, for discovering that symptoms of asthma can be treated with a roller-coaster ride.
Rollercoaster Asthma: When Positive Emotional Stress Interferes with Dyspnea Perception, Simon Rietveld and Ilja van Beest, Behaviour Research and Therapy, vol. 45, 2006, pp. 977–87.

Economics: The executives and directors of Goldman Sachs, AIG, Lehman Brothers, Bear Stearns, Merrill Lynch, and Magnetar for creating and promoting new ways to invest money — ways that maximize financial gain and minimize financial risk for the world economy, or for a portion thereof.

More details at the Ig Nobel Prize winners page of Improbable Research and at the Ceremony & Lectures page or you can also see:

Guardian Science: Ig Nobel awards go to slime mould and fruity bats.

NewScientist: Best of the Ig Nobel prizes 2010.

Nature News: Bat fellatio and slime molds take 2010 IgNobels.

National Geographic Daily News: Whale Snot, Cursing Away Pain Among 2010 Ig Nobels.

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